shop style straight from the street.

Meet the real trendsetters in cities around the world, hear their stories and shop their style..

HOW IT WORKS

WE ARE SEEING #Patterns! Are you doing the #Checks, sporting fun #Stripes or playing #Chess?

Meet the real trendsetters in cities around the world, hear their stories and shop their style..

HOW IT WORKS

WE ARE SEEING #Patterns! Are you doing the #Checks, sporting fun #Stripes or playing #Chess?

Mikko is a model from Finland, he is currently signed with one of the biggest agencies in London, Next Models. He was in London when we spotted him. Those Joshua Millard trousers particularly stood out not only for their texture but for the shade of green. It turns out that Joshua Millard is an emerging brand, of which Mikko is a fan. Joshua is deeply influenced by his farming childhood in rural England and has a high regard for sustainability and conservation, sourcing his materials from independent makers and farmers. With that knowledge, the tone and fabric of the trousers make total sense; ethical fashion never looked so good! @mikkoputtonen
Photographer
what I'm wearing
Riva comes from Congo, he was very surprised that we wanted a picture of him, but he was very happy to be our model! He works and lives in Paris, but he loves to go to the quatrième (number 4 district) to people watch and catch the vibe of the area. He 'feels' fashion in a deep way, and loves Dolce Gabanna to dress up, thinking of every detail down to the many rings on his fingers. Black is his favourite colour, he told us that it is the colour of harmony and serenity, which is definitely Riva; he was very calm and kind when talking about his life. He told us about his son, who also happens to have a great sense of urban style too; he's learned from a master!
Photographer
what I'm wearing
Margaux, has lived in Paris for the last 10 years, she works for the French fashion brand Beton Cire, she loves to mix this label with vintage clothes. When we caught up with her she was with her friends; they had recently bought a vintage bike, and they were pleased with it!. Margaux also recommended a cool street in Paris: rue Vinaigrier. When we asked about her look she explained that she bought the long shirt in Florence and it's a favourite piece because it's a Japanese style. Margaux lived there for five years, and it reminds her of her time there. Looks good on you Margaux, Arigatou gozaimashita or thanks for stopping! @goomar
Photographer
what I'm wearing
Zendric is a Chinese student finishing his postgraduate in marketing management in the University of Surrey. His favourite brand is Louis Vuitton, he loves shopping and mixing different looks. He also is currently growing a collection of items from the brand Supreme which is showcased in his Instagram. Perhaps he should get a commission! Additionally, in his free time, he plays basketball and goes for occasional swims. American Writer Isaac Marion said, "every experience, good or bad is a priceless collector's item." Maybe for Zendric every Supreme collector's purchase is a great experience! @lzxzendric
Photographer
what I'm wearing
Mikko is a model from Finland, he is currently signed with one of the biggest agencies in London, Next Models. He was in London when we spotted him. Those Joshua Millard trousers particularly stood out not only for their texture but for the shade of green. It turns out that Joshua Millard is an emerging brand, of which Mikko is a fan. Joshua is deeply influenced by his farming childhood in rural England and has a high regard for sustainability and conservation, sourcing his materials from independent makers and farmers. With that knowledge, the tone and fabric of the trousers make total sense; ethical fashion never looked so good! @mikkoputtonen
Photographer
what I'm wearing
Zendric is a Chinese student finishing his postgraduate in marketing management in the University of Surrey. His favourite brand is Louis Vuitton, he loves shopping and mixing different looks. He also is currently growing a collection of items from the brand Supreme which is showcased in his Instagram. Perhaps he should get a commission! Additionally, in his free time, he plays basketball and goes for occasional swims. American Writer Isaac Marion said, "every experience, good or bad is a priceless collector's item." Maybe for Zendric every Supreme collector's purchase is a great experience! @lzxzendric
Photographer
what I'm wearing
Margaux, has lived in Paris for the last 10 years, she works for the French fashion brand Beton Cire, she loves to mix this label with vintage clothes. When we caught up with her she was with her friends; they had recently bought a vintage bike, and they were pleased with it!. Margaux also recommended a cool street in Paris: rue Vinaigrier. When we asked about her look she explained that she bought the long shirt in Florence and it's a favourite piece because it's a Japanese style. Margaux lived there for five years, and it reminds her of her time there. Looks good on you Margaux, Arigatou gozaimashita or thanks for stopping! @goomar
Photographer
what I'm wearing
Margarita is originally from Greece but has been living in the Netherlands for the past 18 years. She and her family live in Den Haag, where she works as a Formalities Officer for the European Patent Office. Margarita loves to come to Amsterdam to do some shopping with her friends. When we spotted her, we just had to get her to pose for us! Even in a crowd, it would have been hard to miss her stunning dress! Her unusual Missoni bag and multi-coloured Fendi sneakers promise that the wearer has a lively and cheerful personality; we were not disappointed! @margaritatzelepi
Photographer
what I'm wearing
Riva comes from Congo, he was very surprised that we wanted a picture of him, but he was very happy to be our model! He works and lives in Paris, but he loves to go to the quatrième (number 4 district) to people watch and catch the vibe of the area. He 'feels' fashion in a deep way, and loves Dolce Gabanna to dress up, thinking of every detail down to the many rings on his fingers. Black is his favourite colour, he told us that it is the colour of harmony and serenity, which is definitely Riva; he was very calm and kind when talking about his life. He told us about his son, who also happens to have a great sense of urban style too; he's learned from a master!
Photographer
what I'm wearing
what I'm wearing
Mikko is a model from Finland, he is currently signed with one of the biggest agencies in London, Next Models. He was in London when we spotted him. Those Joshua Millard trousers particularly stood out not only for their texture but for the shade of green. It turns out that Joshua Millard is an emerging brand, of which Mikko is a fan. Joshua is deeply influenced by his farming childhood in rural England and has a high regard for sustainability and conservation, sourcing his materials from independent makers and farmers. With that knowledge, the tone and fabric of the trousers make total sense; ethical fashion never looked so good! @mikkoputtonen
Photographer
what I'm wearing
what I'm wearing
Margaux, has lived in Paris for the last 10 years, she works for the French fashion brand Beton Cire, she loves to mix this label with vintage clothes. When we caught up with her she was with her friends; they had recently bought a vintage bike, and they were pleased with it!. Margaux also recommended a cool street in Paris: rue Vinaigrier. When we asked about her look she explained that she bought the long shirt in Florence and it's a favourite piece because it's a Japanese style. Margaux lived there for five years, and it reminds her of her time there. Looks good on you Margaux, Arigatou gozaimashita or thanks for stopping! @goomar
Photographer
what I'm wearing
Ayesha was happy to pose for a photo, she’s from Leicester and is a conscious fashion designer and also a steel pan player. She’s been playing since she was 6 and if you go to the famous Notting Hill Carnival you’ll see her in action! She describes her style as an Afro-Punk mashup. Her heritage is Pakistani/Caribbean, and she loves to mix up patterns. She likes to use fashion as a means to show others that it’s okay to express yourself, to help people from different cultures who may be stuck in belief systems that they might not want to be in and to bring diversity to fashion. Ayesha thinks there are many elements of the fashion industry that need addressing regarding workers’ rights and supply chains. She’s a 3rd year at Plymouth University and will be moving back to Leicester to look for a job in the industry. With that kind of passion, we're sure she'll go far!
Photographer
what I'm wearing
Riva comes from Congo, he was very surprised that we wanted a picture of him, but he was very happy to be our model! He works and lives in Paris, but he loves to go to the quatrième (number 4 district) to people watch and catch the vibe of the area. He 'feels' fashion in a deep way, and loves Dolce Gabanna to dress up, thinking of every detail down to the many rings on his fingers. Black is his favourite colour, he told us that it is the colour of harmony and serenity, which is definitely Riva; he was very calm and kind when talking about his life. He told us about his son, who also happens to have a great sense of urban style too; he's learned from a master!
Photographer
what I'm wearing
The minute we saw Wan’s pastel blue jacket amid the greenery of Park Bocicaut in Paris, we were determined to get her to pose for us. Her stylish canary-yellow handbag definitely brightened up our day! Wan is a huge fan of Vogue Italy; she especially loves photographer Steven Meisel. This is undoubtedly because of his widespread critical acclaim and his exceptional editorials. Wan is an aspiring Street Fashion Photographer; she spends most of her days taking pictures of stylish people in the street. She must be a kindred spirit! Perhaps she will be the next ‘Steven Miesel’… We are definitely rooting for her! @ZENG_X_WAN
Photographer
what I'm wearing
Zendric is a Chinese student finishing his postgraduate in marketing management in the University of Surrey. His favourite brand is Louis Vuitton, he loves shopping and mixing different looks. He also is currently growing a collection of items from the brand Supreme which is showcased in his Instagram. Perhaps he should get a commission! Additionally, in his free time, he plays basketball and goes for occasional swims. American Writer Isaac Marion said, "every experience, good or bad is a priceless collector's item." Maybe for Zendric every Supreme collector's purchase is a great experience! @lzxzendric
Photographer
what I'm wearing
Nina is from Austria and has lived in London for the past 2 years, she’s a PhD student exploring digital disruption and the process of creating costumes in fashion! We are aiming at a level of digital disruption ourselves, proving via our site that style is more than trend-based! Nina has 2 more years before she finishes her PhD and would love to eventually teach in Fashion. Designers she likes are Matty Bovan and Richard Malone. She currently writes for the Austrian Fashion Council and has a website called 'Modern Melange' where she writes weekly fashion commentary about the business-side of things! YSL once said, "Over the years I have learned that what is important in a dress is the woman who is wearing it.” Nina strikes us as a perfect example, style a drive! @ninavanvolkinburg
Photographer
what I'm wearing
Margarita is originally from Greece but has been living in the Netherlands for the past 18 years. She and her family live in Den Haag, where she works as a Formalities Officer for the European Patent Office. Margarita loves to come to Amsterdam to do some shopping with her friends. When we spotted her, we just had to get her to pose for us! Even in a crowd, it would have been hard to miss her stunning dress! Her unusual Missoni bag and multi-coloured Fendi sneakers promise that the wearer has a lively and cheerful personality; we were not disappointed! @margaritatzelepi
Photographer
what I'm wearing
Raised in London, model Grace was in NYC for work. She was taking a break and heading out to sample some NY food. When we asked her about her outfit she replied, " this is literally what I wore to sleep last night!" Grace travels light; there's nothing like a minimalist wardrobe and it's good for the environment too! Her look is otherwise inspired by her love of punk rock, it must be those London roots! She customised her Doc Martens to resemble a pair of YSLs. So basically she has the knack of pulling off a stunning look whether she's slept in it or painted it herself, totally punk rock! @gracesumm
Photographer
what I'm wearing
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