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Meet the real trendsetters in cities around the world, hear their stories and shop their style..

HOW IT WORKS

WE ARE SEEING style speaking volumes; from #maxi dresses, #culottes, to #oversized jackets! How are you wearing it?

Meet the real trendsetters in cities around the world, hear their stories and shop their style..

HOW IT WORKS

WE ARE SEEING style speaking volumes; from #maxi dresses, #culottes, to #oversized jackets! How are you wearing it?

Joseph and Frank were exploring around Shoreditch near the BoxPark, a food and retail park constructed out of reused shipping containers. How eco! Joseph (to the left) is a production supervisor for an Ice Lolly company. He explained that he's into fashion photography and dance and he loves Yeezy, considered one of the most influential sneaker brands. And his friend Frank is an engineer who also loves art, adventure and hip-hop. With all that in mind, Shoreditch is probably the perfect spot for these friends to explore; fashion, art, cool brands, nightspots... and if you are looking for a break from the lollies Joseph then there's always Soft Serve Society right there in the Boxpark! @jo_adeo
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We spotted Deborah and her friends, Janneke and Marjon, at Museumplein. They were on their way to attend a show. Deborah (left) owns a concept store in Amsterdam that showcases fashion, design and architecture; next to the high-end fashion labels and it also provides a space and platform for emerging designers. We loved the visual explosion and mixture of colours, textures and styles creating unique bold looks. Especially Janneke's complementary colours and a mix of check and leopard print and those funky platforms Marjon was wearing. We think they should have 'Mix it up' as their 'leitmotif!' @azzurrodue
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Meet Mack, he's a full time: housing advisor so he spends his day helping those in need of shelter. He likes vintage music from Charleston to Swing and Rock n' Roll and he goes dancing to meet people who share his passion. His style inspiration comes from the same era and he finds pieces from charity shops and more charity shops! Mack spends his time in Crouch End in North London, an area he describes as a little village, where you'll find nice pubs, bookshops and loads of charity shops - of course!!
Photographer
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Joseph and Frank were exploring around Shoreditch near the BoxPark, a food and retail park constructed out of reused shipping containers. How eco! Joseph (to the left) is a production supervisor for an Ice Lolly company. He explained that he's into fashion photography and dance and he loves Yeezy, considered one of the most influential sneaker brands. And his friend Frank is an engineer who also loves art, adventure and hip-hop. With all that in mind, Shoreditch is probably the perfect spot for these friends to explore; fashion, art, cool brands, nightspots... and if you are looking for a break from the lollies Joseph then there's always Soft Serve Society right there in the Boxpark! @jo_adeo
Photographer
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Meet Mack, he's a full time: housing advisor so he spends his day helping those in need of shelter. He likes vintage music from Charleston to Swing and Rock n' Roll and he goes dancing to meet people who share his passion. His style inspiration comes from the same era and he finds pieces from charity shops and more charity shops! Mack spends his time in Crouch End in North London, an area he describes as a little village, where you'll find nice pubs, bookshops and loads of charity shops - of course!!
Photographer
Shop My Style
We spotted Deborah and her friends, Janneke and Marjon, at Museumplein. They were on their way to attend a show. Deborah (left) owns a concept store in Amsterdam that showcases fashion, design and architecture; next to the high-end fashion labels and it also provides a space and platform for emerging designers. We loved the visual explosion and mixture of colours, textures and styles creating unique bold looks. Especially Janneke's complementary colours and a mix of check and leopard print and those funky platforms Marjon was wearing. We think they should have 'Mix it up' as their 'leitmotif!' @azzurrodue
Photographer
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Meet Alia, she's got a lot going on. She's a musician, she writes a blog, she models and she loves to paint and travel. And, she currently producing her own poetry book with a short film attached. She also works at Ragyard as a sales assistant. When we caught up with her she explained that she was in the middle of working on something spontaneous, we wonder if this yet another project! She describes her style as 80's rock meets hippie and mostly in a palette of black. Businessmen Paul J Meyer said, "Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort." There's no doubt that Alia is committed and her social media handle says it all.... @aliachasingthemoon
Photographer
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We spotted Elena on a break from her job at a vintage store in Camden, we love her yellow co-ord set. Elena explained that she loves vintage clothes and she has a flair for mixing them to create a contemporary feel. She's also into styling and music and is inspired by 90's and 00's looks and the musician Li'l Kim. In a 90's rap scene dominated by males, 4'11 L''l Kim stood tall and stood out in her daring, unapologetic style, it made her an icon at the same time as empowering women in the rap industry. She came from the streets of Brooklyn and went on to become an award-winning artist. We can see why Elena is inspired, that's our kind of woman! @changlenee
Photographer
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Joseph and Frank were exploring around Shoreditch near the BoxPark, a food and retail park constructed out of reused shipping containers. How eco! Joseph (to the left) is a production supervisor for an Ice Lolly company. He explained that he's into fashion photography and dance and he loves Yeezy, considered one of the most influential sneaker brands. And his friend Frank is an engineer who also loves art, adventure and hip-hop. With all that in mind, Shoreditch is probably the perfect spot for these friends to explore; fashion, art, cool brands, nightspots... and if you are looking for a break from the lollies Joseph then there's always Soft Serve Society right there in the Boxpark! @jo_adeo
Photographer
Shop My Style
We spotted Elena on a break from her job at a vintage store in Camden, we love her yellow co-ord set. Elena explained that she loves vintage clothes and she has a flair for mixing them to create a contemporary feel. She's also into styling and music and is inspired by 90's and 00's looks and the musician Li'l Kim. In a 90's rap scene dominated by males, 4'11 L''l Kim stood tall and stood out in her daring, unapologetic style, it made her an icon at the same time as empowering women in the rap industry. She came from the streets of Brooklyn and went on to become an award-winning artist. We can see why Elena is inspired, that's our kind of woman! @changlenee
Photographer
Shop My Style
We spotted Deborah and her friends, Janneke and Marjon, at Museumplein. They were on their way to attend a show. Deborah (left) owns a concept store in Amsterdam that showcases fashion, design and architecture; next to the high-end fashion labels and it also provides a space and platform for emerging designers. We loved the visual explosion and mixture of colours, textures and styles creating unique bold looks. Especially Janneke's complementary colours and a mix of check and leopard print and those funky platforms Marjon was wearing. We think they should have 'Mix it up' as their 'leitmotif!' @azzurrodue
Photographer
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Dang is a dentist who likes his labels. We spotted him in his Saint Laurent t-shirt and Issey Miyake trousers at Prinsengracht in Amsterdam. But he was also wearing jewellery by a lesser well known but very talented designer called Nhat-Vu Dang, his brother, who is a jewellery designer with an exhibition currently running in the city. Both brothers have the word ‘Vũ’ in their names. According to Nhat-Vu 'it is derived from the Vietnamese word for ‘UNIVERSE’ or ‘COSMOS’ and gets the meaning of ‘STORM’ whenever added to a name with the intention to give the name and the name-bearer strength and power.' Clearly, this gives them great fortitude in their design and medical pursuits. Maybe Dang wears a cape at his practice! @Dangvdang
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We met Killian in Berlin, he's a User Experience designer from the Netherlands. Having previously lived in Korea and Singapore. Killian says that the freedom of Berlin makes him feel right at home and inspires him every day to work on big, bold game-changing projects with a focus on inclusiveness.... and he loves hot sauce! In his work or on his food we are not sure but maybe a little of both!
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Meet Mack, he's a full time: housing advisor so he spends his day helping those in need of shelter. He likes vintage music from Charleston to Swing and Rock n' Roll and he goes dancing to meet people who share his passion. His style inspiration comes from the same era and he finds pieces from charity shops and more charity shops! Mack spends his time in Crouch End in North London, an area he describes as a little village, where you'll find nice pubs, bookshops and loads of charity shops - of course!!
Photographer
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Will describes himself as a regular sized human, and he's pretty tall so we're not sure what that says about the rest of us! He also likes making snow angels, kitting himself out as David Bowie àl la Aladinsane and dressing in vibrant colours. Will's favourite colour is yellow, evoking sunshine, happiness and positivity and it suits him well! We met him at Les Halles where there's a lot of trendy stores, possibly on the hunt for another trendy yellow item! @thewilltucker
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Meet Alia, she's got a lot going on. She's a musician, she writes a blog, she models and she loves to paint and travel. And, she currently producing her own poetry book with a short film attached. She also works at Ragyard as a sales assistant. When we caught up with her she explained that she was in the middle of working on something spontaneous, we wonder if this yet another project! She describes her style as 80's rock meets hippie and mostly in a palette of black. Businessmen Paul J Meyer said, "Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort." There's no doubt that Alia is committed and her social media handle says it all.... @aliachasingthemoon
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Lilly's got the vintage look and she wears it well. She's is from France and explained that she is a photographer who mainly focuses on street shots. She has recently ventured into portraiture. Her latest exhibition was in May around East London where she exhibited a number of prints alongside her book called Carnet de Voyage - Havana. Lilly says it is not a magazine or a travel guide but an invitation to scratch the surface of the city and discover it's imperfect beauty.' Lauren Conrad said, "Imperfection is relatable." And we are sure that will appeal to her audience. After all, imperfection is about taking chances, experimenting, freedom and most of all fun! @sebc__
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