We approached Ella while she was taking a break from work and because we saw a girl with an intriguing personality through her outfit. She explained that she likes to break the conventional fashion rules by wearing red and pink at the same time or just reinterpreting new ways to wear the items. Ella has spent part of her childhood in Brussels due to her father's work but now her family is back in the Netherlands, and she does not seem to miss the Belgian capital, as she told us, she wants to settle down in Amsterdam and study to be a hairstylist. Both the red denim set and the retro pink boots she is wearing are from EDITED the label. We let her finish her break time and asked what she was going to do after work; she explained that she was going for drinks but first she was headed to take care of her nephews; they must think she's pretty cool! @crybbi_4life
Photographer
what I'm wearing
It took Sarah a little convincing that she should have her picture taken, but we love her confidence in bright colours! She looks more fashionista than project manager. Sarah was out having drinks with friends in Amsterdam. She was wearing her favourite colour. 'Pink is the new black' we said, and she smiled and struck a pose, thanks for brightening our day, Sarah!
Photographer
what I'm wearing
We caught up with Jemairo in Amsterdam, admiring the combo of bright colours in his outfit. He’s a flea market enthusiast, most of his items were found there apart from the Nike shoes and his traditional Kimono bag which caught our eye. He told us that he finds inspiration in poetry but when our photographer asked him about the verse of the French kind he wasn’t as interested, explaining that it is only American poetry that excites him. For example, he really loves Emily Dickenson “I could not stop for death”. But our chat seemed to channel all things American as he told us that much of its POP culture interests him. And, while American culture might be responsible for much of the style and music that we see today, we think Jamiro's is more of a fusion of pop and poetry and most definitely his own. Emily, we’re glad he stopped for us! @j.scoop
Photographer
what I'm wearing
It wasn't a surprise to us to discover Evin's profession; he's a designer in Amsterdam for Viktor and Rolf, recognised for their conceptual and avant-guard designs and their challenge to preconceptions of fashion. We love Evin's effortless style and the textural elements in his look. He may be a designer, but he's a master at combining high street clothes to significant effect. In the fashion world, it's all about labels, but Evin proves they are not essential to style. We agree! Evin is also changing perceptions; ultimately, it's all about how you wear it! @evin_tison
Photographer
what I'm wearing
We approached Ella while she was taking a break from work and because we saw a girl with an intriguing personality through her outfit. She explained that she likes to break the conventional fashion rules by wearing red and pink at the same time or just reinterpreting new ways to wear the items. Ella has spent part of her childhood in Brussels due to her father's work but now her family is back in the Netherlands, and she does not seem to miss the Belgian capital, as she told us, she wants to settle down in Amsterdam and study to be a hairstylist. Both the red denim set and the retro pink boots she is wearing are from EDITED the label. We let her finish her break time and asked what she was going to do after work; she explained that she was going for drinks but first she was headed to take care of her nephews; they must think she's pretty cool! @crybbi_4life
Photographer
what I'm wearing
It wasn't a surprise to us to discover Evin's profession; he's a designer in Amsterdam for Viktor and Rolf, recognised for their conceptual and avant-guard designs and their challenge to preconceptions of fashion. We love Evin's effortless style and the textural elements in his look. He may be a designer, but he's a master at combining high street clothes to significant effect. In the fashion world, it's all about labels, but Evin proves they are not essential to style. We agree! Evin is also changing perceptions; ultimately, it's all about how you wear it! @evin_tison
Photographer
what I'm wearing
We caught up with Jemairo in Amsterdam, admiring the combo of bright colours in his outfit. He’s a flea market enthusiast, most of his items were found there apart from the Nike shoes and his traditional Kimono bag which caught our eye. He told us that he finds inspiration in poetry but when our photographer asked him about the verse of the French kind he wasn’t as interested, explaining that it is only American poetry that excites him. For example, he really loves Emily Dickenson “I could not stop for death”. But our chat seemed to channel all things American as he told us that much of its POP culture interests him. And, while American culture might be responsible for much of the style and music that we see today, we think Jamiro's is more of a fusion of pop and poetry and most definitely his own. Emily, we’re glad he stopped for us! @j.scoop
Photographer
what I'm wearing
Laura doesn't look like your average Psychologist; she was sporting a retro meets contemporary look in her Pretty Little Thing Puffa and her vivid Monki pants. Through her work she's an observer, interpreting how individuals relate to one another and the environment. She's bringing colour to the streets of Amsterdam. And if this outfit is an example of her outlook we think she'll be bringing a smile to a few faces in the office too! @itlooksbetter.inblack
Photographer
what I'm wearing
It took Sarah a little convincing that she should have her picture taken, but we love her confidence in bright colours! She looks more fashionista than project manager. Sarah was out having drinks with friends in Amsterdam. She was wearing her favourite colour. 'Pink is the new black' we said, and she smiled and struck a pose, thanks for brightening our day, Sarah!
Photographer
what I'm wearing
We love Ronald's style so much that we had a peek at his Instagram; he's a man who likes to express himself, especially with clothes and colour. When we chatted with him in Amsterdam, he explained that he worked for an energy company. We have a feeling that Ronald exudes a vibrancy not just in his career but in everything he does! On this occasion with his Weekday coat and green jumper, he was flying the colours of his homeland, Brazil. Francisco Costa said, 'Brazil is not what you see but what you feel.' We think Ronald's energy emanates through a little of both! @saintronald
Photographer
what I'm wearing
We approached Ella while she was taking a break from work and because we saw a girl with an intriguing personality through her outfit. She explained that she likes to break the conventional fashion rules by wearing red and pink at the same time or just reinterpreting new ways to wear the items. Ella has spent part of her childhood in Brussels due to her father's work but now her family is back in the Netherlands, and she does not seem to miss the Belgian capital, as she told us, she wants to settle down in Amsterdam and study to be a hairstylist. Both the red denim set and the retro pink boots she is wearing are from EDITED the label. We let her finish her break time and asked what she was going to do after work; she explained that she was going for drinks but first she was headed to take care of her nephews; they must think she's pretty cool! @crybbi_4life
Photographer
what I'm wearing
We love Ronald's style so much that we had a peek at his Instagram; he's a man who likes to express himself, especially with clothes and colour. When we chatted with him in Amsterdam, he explained that he worked for an energy company. We have a feeling that Ronald exudes a vibrancy not just in his career but in everything he does! On this occasion with his Weekday coat and green jumper, he was flying the colours of his homeland, Brazil. Francisco Costa said, 'Brazil is not what you see but what you feel.' We think Ronald's energy emanates through a little of both! @saintronald
Photographer
what I'm wearing
We caught up with Jemairo in Amsterdam, admiring the combo of bright colours in his outfit. He’s a flea market enthusiast, most of his items were found there apart from the Nike shoes and his traditional Kimono bag which caught our eye. He told us that he finds inspiration in poetry but when our photographer asked him about the verse of the French kind he wasn’t as interested, explaining that it is only American poetry that excites him. For example, he really loves Emily Dickenson “I could not stop for death”. But our chat seemed to channel all things American as he told us that much of its POP culture interests him. And, while American culture might be responsible for much of the style and music that we see today, we think Jamiro's is more of a fusion of pop and poetry and most definitely his own. Emily, we’re glad he stopped for us! @j.scoop
Photographer
what I'm wearing
As we walked between the canals at Koningsplein square, we saw Torun and Jonas. This young couple is from Oslo; they were spending a weekend in Amsterdam. She is a high school student, and he works as a carpenter. Travel and Instagram inspire them, and everyday life - how refreshing! Torun was wearing trainers by Scandi brand Acne and championing a jacket by her friend's brand Haikwithus. It's a shame that we can't see Torun's nails in the picture, they were stunning, as were her Tom Wood Bojorg rings but it was too cold not to have their hands in their pockets, even for a couple of Norwegians! Of travel, Jennifer Lee said, “Be fearless in the pursuit of what sets your soul on fire.” Amsterdam might be colder than home, but their lust for life must be warming them on the inside! @toruna @jonasgjelle
Photographer
what I'm wearing
It took Sarah a little convincing that she should have her picture taken, but we love her confidence in bright colours! She looks more fashionista than project manager. Sarah was out having drinks with friends in Amsterdam. She was wearing her favourite colour. 'Pink is the new black' we said, and she smiled and struck a pose, thanks for brightening our day, Sarah!
Photographer
what I'm wearing
We spotted Anna as she waited for a friend and as we admired her relaxed demeanour, she gave us her take on the style of Amsterdam's locals. "They dress in whatever they want regardless of reactions or trends and often with humour", she said. We can see some of that insouciant sentiment in Anna in her vintage yellow jacket and Adidas combo! She explained that she loves sneakers and is the owner of a large collection, which is good since she also enjoys jogging! Anna chooses to travel and observe, whether she's running or on a journey. Originally from Barcelona, she has also lived in Morocco and Hamburg before settling in Amsterdam where she's a psychology student. Freud once said, 'analogies it is true, decide nothing, but they can make one feel more at home.' We wonder if Anna would agree. @gonnfaus
Photographer
what I'm wearing
It wasn't a surprise to us to discover Evin's profession; he's a designer in Amsterdam for Viktor and Rolf, recognised for their conceptual and avant-guard designs and their challenge to preconceptions of fashion. We love Evin's effortless style and the textural elements in his look. He may be a designer, but he's a master at combining high street clothes to significant effect. In the fashion world, it's all about labels, but Evin proves they are not essential to style. We agree! Evin is also changing perceptions; ultimately, it's all about how you wear it! @evin_tison
Photographer
what I'm wearing
Hans lives in Amsterdam and works for Audi as a designer. He spends his free time travelling around the world discovering new places. He’s a passionate fashion shopper for designer brands. His personal favourites are good old Balenciaga and Gucci. As you can tell Hans has great taste so he can effortlessly mix and match a fabulous casual look.
Photographer
what I'm wearing
Laura doesn't look like your average Psychologist; she was sporting a retro meets contemporary look in her Pretty Little Thing Puffa and her vivid Monki pants. Through her work she's an observer, interpreting how individuals relate to one another and the environment. She's bringing colour to the streets of Amsterdam. And if this outfit is an example of her outlook we think she'll be bringing a smile to a few faces in the office too! @itlooksbetter.inblack
Photographer
what I'm wearing