We saw Tat sitting outside of Gelupo, one of our favourite gelato restaurants in Soho. They have a range of delicious classics as well as specially designed flavours by top chefs. Tat is from Estonia, and we loved that her outfit was as bright as the sweet treats she was enjoying. She moved here a while ago to study fashion and digital print. At the moment though, she is taking some time out to travel and to go mountaineering, cycling and cross-country skiing and she recently went to the Dolomites rock climbing. Her last challenge was Mont Blanc where unfortunately the weather stopped her team's ascent. She plans to work in fashion again soon, but for the moment the call of the wild is too enticing! @tatchemeleva
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what I'm wearing
We saw Bethany’s orange dress as she walked down to South Molten street in the sunshine, and then as we approached her smile lit up the look! She told us she was from Darlington but has lived in London forever. Having worked in fashion as a buyer, Bethany decided she wanted to do something different and set up her own online store called Studio B. At the moment she is busy gathering new and exciting stock like the 'Pom Pom' shoes she was wearing. There is also a collaboration in progress with a designer called Joanna Sands for a series of dresses like the one that she was wearing and 'testing' that day. They’ll be on the site at the end of May. We wish her well in her new venture! @studio_b_fashion
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what I'm wearing
We spotted Robert through the crowd; there was a sea of people dressed in their most elegant suits and dresses having just completed the annual tweed run. It's a 12-mile bicycle ride across London where tweed-lovers unite upon their favourite steed; whether a Pashley or a Penny Farthing. Robert explained that this was his 3rd year, and he loves it so much that he also decided to marshal. Tweed jackets are a big part of his style; he is a civil engineer, but he likes to dress with an individual look. He was scouting through a vintage shop and discovered that tweeds were inexpensive, the rest is history! Robert regularly works with a tailor to design and rework the pieces. We love how he incorporated his heritage using Kente, a hand-woven African material that the tailor refashioned into a bowtie and pocket square. It's cross-continental refinement!
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Even amongst the hipsters of Shoreditch Ruben stood out, perhaps that's why our photographer Liam had already captured him a while back! 'Apart from the Kite glasses, today's look is all high street brands', he said. He knows how to work the look! He's originally from Martinique, we bumped into him a long way from home, but at least it was sunny - that day! He explained that he moved here because he wanted to see how fashion was working elsewhere. Undoubtedly Ruben's CV is varied; he's styled the likes of Madonna, worked on a collab with Chanel and Prada and by night he's a fire-breathing drag queen! He describes his style as versatile, flamboyant and spontaneous; everything we love at Traffique! Bernard Williams said, talent is a flame, genius is a fire. When it comes to style, Ruben certainly has a flare! @the.mxfit
Photographer
what I'm wearing
We saw Tat sitting outside of Gelupo, one of our favourite gelato restaurants in Soho. They have a range of delicious classics as well as specially designed flavours by top chefs. Tat is from Estonia, and we loved that her outfit was as bright as the sweet treats she was enjoying. She moved here a while ago to study fashion and digital print. At the moment though, she is taking some time out to travel and to go mountaineering, cycling and cross-country skiing and she recently went to the Dolomites rock climbing. Her last challenge was Mont Blanc where unfortunately the weather stopped her team's ascent. She plans to work in fashion again soon, but for the moment the call of the wild is too enticing! @tatchemeleva
Photographer
what I'm wearing
Even amongst the hipsters of Shoreditch Ruben stood out, perhaps that's why our photographer Liam had already captured him a while back! 'Apart from the Kite glasses, today's look is all high street brands', he said. He knows how to work the look! He's originally from Martinique, we bumped into him a long way from home, but at least it was sunny - that day! He explained that he moved here because he wanted to see how fashion was working elsewhere. Undoubtedly Ruben's CV is varied; he's styled the likes of Madonna, worked on a collab with Chanel and Prada and by night he's a fire-breathing drag queen! He describes his style as versatile, flamboyant and spontaneous; everything we love at Traffique! Bernard Williams said, talent is a flame, genius is a fire. When it comes to style, Ruben certainly has a flare! @the.mxfit
Photographer
what I'm wearing
We spotted Robert through the crowd; there was a sea of people dressed in their most elegant suits and dresses having just completed the annual tweed run. It's a 12-mile bicycle ride across London where tweed-lovers unite upon their favourite steed; whether a Pashley or a Penny Farthing. Robert explained that this was his 3rd year, and he loves it so much that he also decided to marshal. Tweed jackets are a big part of his style; he is a civil engineer, but he likes to dress with an individual look. He was scouting through a vintage shop and discovered that tweeds were inexpensive, the rest is history! Robert regularly works with a tailor to design and rework the pieces. We love how he incorporated his heritage using Kente, a hand-woven African material that the tailor refashioned into a bowtie and pocket square. It's cross-continental refinement!
Photographer
what I'm wearing
We spotted Rosanna as she was walking down Rivington Street. She’s from Naples, Italy but she spends time between there and London because her son and daughter live here. Her main pastime is travelling and exploring, and she explained that she has an open mind to new places and experiences. The list of destinations is long from LA, NY and Amsterdam but she told us she loves London the most! Her style muse is 'Song Of Style' on Instagram and what Rosanna enjoys most is hunting down a bargain and visiting sample sales. She was pleased to tell us how many deals she was wearing, we could hardly believe that apart from the Monica Vinader bracelets Rosanna was dressed entirely in high street brands, and she did it so well! @rosannathequeen
Photographer
what I'm wearing
We saw Bethany’s orange dress as she walked down to South Molten street in the sunshine, and then as we approached her smile lit up the look! She told us she was from Darlington but has lived in London forever. Having worked in fashion as a buyer, Bethany decided she wanted to do something different and set up her own online store called Studio B. At the moment she is busy gathering new and exciting stock like the 'Pom Pom' shoes she was wearing. There is also a collaboration in progress with a designer called Joanna Sands for a series of dresses like the one that she was wearing and 'testing' that day. They’ll be on the site at the end of May. We wish her well in her new venture! @studio_b_fashion
Photographer
what I'm wearing
Dinnit is from Portugal; he’s been living in London for six years. We spotted him outside a pop-up shop on Brick Lane, but you can usually find him in a shop on Portobello called Ragyard that creates one-off individually handcrafted pieces allowing people to express their personalities. We love that! It also sells lots of vintage styles, which Dinnit likes. He is one of the designers who customise the authentic individual clothes, and the earring that he wore in the picture is made from a piece of a bag. When he is not working with clothes, he works as a musician and loves to write and sing many different genres but at the moment he describes his style as popular-tronic. It sounds like his music is customised too - we are intrigued to hear! Dinnit likes to mix up looks and not follow trends. His style inspiration is 80’s/90’s and a mix of contemporary pieces, so we wonder if he describes his style as Retro-tronic! @dinnitdivo
Photographer
what I'm wearing
We saw Tat sitting outside of Gelupo, one of our favourite gelato restaurants in Soho. They have a range of delicious classics as well as specially designed flavours by top chefs. Tat is from Estonia, and we loved that her outfit was as bright as the sweet treats she was enjoying. She moved here a while ago to study fashion and digital print. At the moment though, she is taking some time out to travel and to go mountaineering, cycling and cross-country skiing and she recently went to the Dolomites rock climbing. Her last challenge was Mont Blanc where unfortunately the weather stopped her team's ascent. She plans to work in fashion again soon, but for the moment the call of the wild is too enticing! @tatchemeleva
Photographer
what I'm wearing
Dinnit is from Portugal; he’s been living in London for six years. We spotted him outside a pop-up shop on Brick Lane, but you can usually find him in a shop on Portobello called Ragyard that creates one-off individually handcrafted pieces allowing people to express their personalities. We love that! It also sells lots of vintage styles, which Dinnit likes. He is one of the designers who customise the authentic individual clothes, and the earring that he wore in the picture is made from a piece of a bag. When he is not working with clothes, he works as a musician and loves to write and sing many different genres but at the moment he describes his style as popular-tronic. It sounds like his music is customised too - we are intrigued to hear! Dinnit likes to mix up looks and not follow trends. His style inspiration is 80’s/90’s and a mix of contemporary pieces, so we wonder if he describes his style as Retro-tronic! @dinnitdivo
Photographer
what I'm wearing
We spotted Robert through the crowd; there was a sea of people dressed in their most elegant suits and dresses having just completed the annual tweed run. It's a 12-mile bicycle ride across London where tweed-lovers unite upon their favourite steed; whether a Pashley or a Penny Farthing. Robert explained that this was his 3rd year, and he loves it so much that he also decided to marshal. Tweed jackets are a big part of his style; he is a civil engineer, but he likes to dress with an individual look. He was scouting through a vintage shop and discovered that tweeds were inexpensive, the rest is history! Robert regularly works with a tailor to design and rework the pieces. We love how he incorporated his heritage using Kente, a hand-woven African material that the tailor refashioned into a bowtie and pocket square. It's cross-continental refinement!
Photographer
what I'm wearing
Jai'me was a vision in checks when we spotted him in London, and we weren't surprised to find out that he has written for various style publications such as Stylist and Times magazine. He is followed by the likes of Vogue, Telegraph style and even our very own 'Friend Of Traffique' Galih Richardson! Jai'me loves to look dapper in many a checked and brightly coloured suit, bringing some colour to London's streets. The city has a long history of tailoring, dating back to the 1800's but Jai'me lends the look a modern edge. It's hard to miss his inimitable style and in the words of Harry Winston - “People will stare. Make it worth their while.” @jaimelondonboy
Photographer
what I'm wearing
We saw Bethany’s orange dress as she walked down to South Molten street in the sunshine, and then as we approached her smile lit up the look! She told us she was from Darlington but has lived in London forever. Having worked in fashion as a buyer, Bethany decided she wanted to do something different and set up her own online store called Studio B. At the moment she is busy gathering new and exciting stock like the 'Pom Pom' shoes she was wearing. There is also a collaboration in progress with a designer called Joanna Sands for a series of dresses like the one that she was wearing and 'testing' that day. They’ll be on the site at the end of May. We wish her well in her new venture! @studio_b_fashion
Photographer
what I'm wearing
Who says you need to wear colour to stand out in summer?! Xindi still caught our eye in her brilliant black ensemble. It was no surprise to hear that black is her favourite colour whatever the weather. She told us that she is from China. She's now studying womenswear fashion design at London College of Fashion, also no surprise! She most definitely doesn't follow fashion bloggers for style tips; instead, she is inspired by the likes of Comme des Garçons, and Walter van Beirendonck who's collections reference the visual arts, literature, nature and ethnic influences. There's often a surreal element, and the latest collection rendered Vogue speechless as to its meaning! With those muses we would love to see some of Xindi's designs; we wonder if they will be intensely hued like Walter's or if the only way is black? @milkmilkcindy
Photographer
what I'm wearing
Even amongst the hipsters of Shoreditch Ruben stood out, perhaps that's why our photographer Liam had already captured him a while back! 'Apart from the Kite glasses, today's look is all high street brands', he said. He knows how to work the look! He's originally from Martinique, we bumped into him a long way from home, but at least it was sunny - that day! He explained that he moved here because he wanted to see how fashion was working elsewhere. Undoubtedly Ruben's CV is varied; he's styled the likes of Madonna, worked on a collab with Chanel and Prada and by night he's a fire-breathing drag queen! He describes his style as versatile, flamboyant and spontaneous; everything we love at Traffique! Bernard Williams said, talent is a flame, genius is a fire. When it comes to style, Ruben certainly has a flare! @the.mxfit
Photographer
what I'm wearing
We loved how Helena pulled together an eclectic mix of pieces when we spotted her in London. She's a fashion design student, born in Switzerland, raised in the U.S. and has Chinese heritage. Helena is now in London for her studies. She likes to mix new clothes and accessories with vintage garments, and that includes finding items from her Mum's wardrobe like this vintage Dior headscarf. Her Instagram reveals a playful side to her dress style and everyday life, and she's a big fan of the Burberry checks! Though Thomas Burberry started the company 183 years ago, Christopher Bailey 'reintroduced' those checks recently explaining that through the years the pattern has meant different things to different people. One thing is for sure; it will always be iconic. We love how Helena gives heritage pieces a modern edge. We would describe her wardrobe as ' iconic contemporary' we're sure she'll be pleased with that description! @_shelenary_
Photographer
what I'm wearing
We spotted Rosanna as she was walking down Rivington Street. She’s from Naples, Italy but she spends time between there and London because her son and daughter live here. Her main pastime is travelling and exploring, and she explained that she has an open mind to new places and experiences. The list of destinations is long from LA, NY and Amsterdam but she told us she loves London the most! Her style muse is 'Song Of Style' on Instagram and what Rosanna enjoys most is hunting down a bargain and visiting sample sales. She was pleased to tell us how many deals she was wearing, we could hardly believe that apart from the Monica Vinader bracelets Rosanna was dressed entirely in high street brands, and she did it so well! @rosannathequeen
Photographer
what I'm wearing
It was the coat that struck us when we saw Julianne, and as we got closer, more exciting outfit details emerged. She was on the phone, but we thought it was worth the wait! She was meeting someone to hand over some of her latest creations. Julianne's an accessories designer and make-up artist. She was particularly happy to disclose the bargains she was wearing including those fab furry loafers from Everything £5. Style does not have to come at a huge cost! She was also excited to tell us about winning a competition that landed her a place in Vogue Italia for her designs. They are a blend of edge meets art, and we have to admit we have our eyes on a few pieces ourselves! Julianne's personality was as vibrant as her outfit, but she had to leave for a hair appointment, so we let her dash off in a blur of sequins, fur and glitter. Michael Kors said, 'I've always thought of accessories as the exclamation point of a woman's outfit' but Julianne's has many!!! @zby_fashion_accessories
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