New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
what I'm wearing
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
what I'm wearing
This Australian knows what she likes. Orawan loves her new life in New York City, even though she admits liking Soho more than Williamsburgh where she actually lives. She considers Soho more upscale, while Brooklyn is too vintage. Clearly, she’s in the posh urban chic space, which is obvious from her choice of pink puffa by an upcoming Korean designer. Orawan was on her way to do some shopping in Soho, by far her favourite place to shop. She’s a big fan of the City, its eclectic food, its fashionable people and above all the energy. We agree! She works in e-commerce, travels often and loves animals. Anyone who loves animals is a friend of ours. We coincide with Orawan and with famous French writer Anatole France who once said: “Until one has loved an animal, a part of one's soul remains unawakened." @orilim__
Photographer
what I'm wearing
Simplicity is her motto. Kate is inspired by minimalism and essential lines, this is why COS is one of her favourite brands. This stylish Graphic Design and Communications student is originally from Taiwan but as of late you will find her around Granary Square in and out of school. She’s so busy finishing the year's final major project that she has no time for anything other than to focus on her work. We wouldn’t have guessed that this is Kate’s daily University attire, she looked so chic! When she’s not busy at school she loves to visit Shoreditch as she can’t get enough from the people and how creatively they dress. @kateyu1218
Photographer
what I'm wearing
New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
what I'm wearing
Simplicity is her motto. Kate is inspired by minimalism and essential lines, this is why COS is one of her favourite brands. This stylish Graphic Design and Communications student is originally from Taiwan but as of late you will find her around Granary Square in and out of school. She’s so busy finishing the year's final major project that she has no time for anything other than to focus on her work. We wouldn’t have guessed that this is Kate’s daily University attire, she looked so chic! When she’s not busy at school she loves to visit Shoreditch as she can’t get enough from the people and how creatively they dress. @kateyu1218
Photographer
what I'm wearing
This Australian knows what she likes. Orawan loves her new life in New York City, even though she admits liking Soho more than Williamsburgh where she actually lives. She considers Soho more upscale, while Brooklyn is too vintage. Clearly, she’s in the posh urban chic space, which is obvious from her choice of pink puffa by an upcoming Korean designer. Orawan was on her way to do some shopping in Soho, by far her favourite place to shop. She’s a big fan of the City, its eclectic food, its fashionable people and above all the energy. We agree! She works in e-commerce, travels often and loves animals. Anyone who loves animals is a friend of ours. We coincide with Orawan and with famous French writer Anatole France who once said: “Until one has loved an animal, a part of one's soul remains unawakened." @orilim__
Photographer
what I'm wearing
We couldn't fail to spot Kyota's Raf Simons top with its heart-emblazoned message across his chest and the impressive reverse-layering of his jumper over his Uniqlo puffer. He told us that it was his first time in NY and he loves it, especially Soho, the location of his favourite brands such as Raf Simons and ACNE. But it's not just the shops that he loves; he thinks New Yorkers are warm, kind and fun. We explained that not many people say that and he said that it's much easier to interact with people here than his hometown, Tokyo. His music passions include Katy Perry, but his favourite band is the famous One Ok Rock from Japan. We don't think Kyota needs any banners; his effervescence for life shines from within. But that outfit is so good; perhaps this is one occasion when it's ok to wear his heart on his sleeve. @kyotamaruyama
Photographer
what I'm wearing
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
what I'm wearing
Sofia is from Colorado and recently moved to New York City to pursue her fashion dream. She’s currently an intern at Oscar De La Renta’s headquarters in mid-town. She’s delighted to experience life in the City and to be part of the fashion industry. Sofia was hanging out with her friends from back home, whom she was giving a tour of downtown. She was very proud of her Chanel bag which she proudly ‘took’ from her mom. Who wouldn’t, Sofia? @sofia.pappas
Photographer
what I'm wearing
New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
what I'm wearing
Sofia is from Colorado and recently moved to New York City to pursue her fashion dream. She’s currently an intern at Oscar De La Renta’s headquarters in mid-town. She’s delighted to experience life in the City and to be part of the fashion industry. Sofia was hanging out with her friends from back home, whom she was giving a tour of downtown. She was very proud of her Chanel bag which she proudly ‘took’ from her mom. Who wouldn’t, Sofia? @sofia.pappas
Photographer
what I'm wearing
This Australian knows what she likes. Orawan loves her new life in New York City, even though she admits liking Soho more than Williamsburgh where she actually lives. She considers Soho more upscale, while Brooklyn is too vintage. Clearly, she’s in the posh urban chic space, which is obvious from her choice of pink puffa by an upcoming Korean designer. Orawan was on her way to do some shopping in Soho, by far her favourite place to shop. She’s a big fan of the City, its eclectic food, its fashionable people and above all the energy. We agree! She works in e-commerce, travels often and loves animals. Anyone who loves animals is a friend of ours. We coincide with Orawan and with famous French writer Anatole France who once said: “Until one has loved an animal, a part of one's soul remains unawakened." @orilim__
Photographer
what I'm wearing
Fabio is an avid traveller who loves to explore the world. He never imagined London would make him stick around, but it has. He’s a huge fan of art and culture so we can see why London has such an appeal to him. He doesn’t seem to mind the limited sunshine and on the contrary, takes advantage of those rare moments to take walks and discover the city. He was right in front of St. Paul's Cathedral when we spotted Fabio. We guess the rest of the time we can find him exploring museums, galleries and discovering London’s amazing music scene. Fabio is originally from Lisbon and works in media. We loved his casual street-style and worldly personality. @fabiofsr
Photographer
what I'm wearing
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
what I'm wearing
Zhaoling is a fan of Margaret Howell’s style, “it’s minimal and it has basic shapes.” And that’s precisely why she likes it. She added that the quality is so outstanding you can wear the clothes for long. We like that. Nothing worse than disposable clothing. Zhaoling knows a thing or two about the quality of clothes, as she is a textile designer from China. She recently moved to London to complete a Masters program at the Royal College of Art. She’s fascinated by the city and in particular the art scene. She spends her weekends visiting galleries and museums. The Tate Modern is her favourite by far! John Maeda once said; “Simplicity is about subtracting the obvious and adding the meaningful,” and we think Zhaoling is a perfect example of this kind of meaningful minimalism! @charchar.oo
Photographer
what I'm wearing
Simplicity is her motto. Kate is inspired by minimalism and essential lines, this is why COS is one of her favourite brands. This stylish Graphic Design and Communications student is originally from Taiwan but as of late you will find her around Granary Square in and out of school. She’s so busy finishing the year's final major project that she has no time for anything other than to focus on her work. We wouldn’t have guessed that this is Kate’s daily University attire, she looked so chic! When she’s not busy at school she loves to visit Shoreditch as she can’t get enough from the people and how creatively they dress. @kateyu1218
Photographer
what I'm wearing
Sophie Whettnall is a Belgian contemporary artist whose work incorporates different mediums such as photography, video, sculpture and drawing. We also learned that her site-specific installations often explore the theme of light. From our side, when we spotted her in the middle of Rue de Grenelle we saw flowing lines and stripes by Tsumori Chisato, a designer already stripes-obsessed. Sophie loves to travel and considers herself a sort of nomad. When in Paris, she loves to shop at Le Bon Marché but back at home in Brussels she’s devoted to her friend’s shop Cachemire Coton Soie. We loved that Sophie is making her style and extension of her art. @sophiewhettnall
Photographer
what I'm wearing
We couldn't fail to spot Kyota's Raf Simons top with its heart-emblazoned message across his chest and the impressive reverse-layering of his jumper over his Uniqlo puffer. He told us that it was his first time in NY and he loves it, especially Soho, the location of his favourite brands such as Raf Simons and ACNE. But it's not just the shops that he loves; he thinks New Yorkers are warm, kind and fun. We explained that not many people say that and he said that it's much easier to interact with people here than his hometown, Tokyo. His music passions include Katy Perry, but his favourite band is the famous One Ok Rock from Japan. We don't think Kyota needs any banners; his effervescence for life shines from within. But that outfit is so good; perhaps this is one occasion when it's ok to wear his heart on his sleeve. @kyotamaruyama
Photographer
what I'm wearing
Natalie was taking a break from charming Florence where she studies retail merchandising. She loves it there but feels it's a bit too small, especially when compared to London. However London, on the other hand, it's so vast that we don’t even know where it starts and where it ends. It takes a long time to really get to know it. But Natalie seemed to get the hang of the city very quickly. We caught her doing a street art exploratory of Shoreditch with camera in-hand. She describes her signature style as 'modern classic city style.' She often puts together monochromatic, neutral pieces as they are easy to mix and match especially when travelling with one small suitcase. Natalie is originally from Minneapolis, so she knows a thing or two about suitcases and travelling. @nkgunnink
Photographer
what I'm wearing