We bumped into Chieko on Brick Lane; we loved her distinctive two-tone style. She told us that she is from Japan and she has lived in London for the last 12 years. When it comes to careers Chieko picks places to work with perks; she works as a Japanese interpreter for Vidal Sassoon hair academy, hence the fantastic haircut - which she gets for free. She also works in a vintage shop; the latter provides bargains on all of her vintage items! When she thinks of street style, legendary photographer Bill Cunningham comes to mind. He developed fashion photography into a form cultural anthropology. She explained that she loves the ‘real’ street style that Bill captured. Chieko believes you get a lot of inspiration not just from other people on the street but nature and your environment. She said that she finds beauty in imperfection, 'young people are all about their look and looking perfect like models, but that is entirely too contrived.' Of her style, she says she likes to play with colour, but she thinks it can depend on where you live because each different city evokes a different mood. Clearly, London does not say colour! We imagine that no matter where Chieko finds herself her style would be exceptional, even shoemaker Justin Deakin (those brogues) spoke of her as a style legend of Brick Lane. Praise indeed! @kadowakian
Photographer
Shop My Style
New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
Shop My Style
Estreral is not a dedicated follower of fashion; she prefers to wear what she likes and develop a style that suits her regardless of fads. Today's look features 80's elements, from that vintage Gucci cross body bag and the shoes with their over-sized bows. She tells us it's her favourite decade in Chinese style. Originally from China, she was down in London for the day before travelling back to Leeds where she studies curation. She advised us to go to The White Cube Gallery, she likes it because the idea behind the space comes from Modernism and it goes against the conservative institutions represented by traditional galleries and museums. She may be a modern art lover but with her wardrobe, she likes to look back. While she does like high street brands, she has a penchant for vintage; we love that she cuts back on the new, embracing old pieces and giving them extended value. Rather like Barbara Kruger and Cindy Sherman, the artists of her favourite decade, who culled and modified existing photographs to reveal consumerist ideologies. Afterall, modern looks are not all about bowing to trends and materialism. We wondered if she realised that through her self-curated style, she's her very own piece of conceptual art.
Photographer
Shop My Style
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
Shop My Style
We bumped into Chieko on Brick Lane; we loved her distinctive two-tone style. She told us that she is from Japan and she has lived in London for the last 12 years. When it comes to careers Chieko picks places to work with perks; she works as a Japanese interpreter for Vidal Sassoon hair academy, hence the fantastic haircut - which she gets for free. She also works in a vintage shop; the latter provides bargains on all of her vintage items! When she thinks of street style, legendary photographer Bill Cunningham comes to mind. He developed fashion photography into a form cultural anthropology. She explained that she loves the ‘real’ street style that Bill captured. Chieko believes you get a lot of inspiration not just from other people on the street but nature and your environment. She said that she finds beauty in imperfection, 'young people are all about their look and looking perfect like models, but that is entirely too contrived.' Of her style, she says she likes to play with colour, but she thinks it can depend on where you live because each different city evokes a different mood. Clearly, London does not say colour! We imagine that no matter where Chieko finds herself her style would be exceptional, even shoemaker Justin Deakin (those brogues) spoke of her as a style legend of Brick Lane. Praise indeed! @kadowakian
Photographer
Shop My Style
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
Shop My Style
Estreral is not a dedicated follower of fashion; she prefers to wear what she likes and develop a style that suits her regardless of fads. Today's look features 80's elements, from that vintage Gucci cross body bag and the shoes with their over-sized bows. She tells us it's her favourite decade in Chinese style. Originally from China, she was down in London for the day before travelling back to Leeds where she studies curation. She advised us to go to The White Cube Gallery, she likes it because the idea behind the space comes from Modernism and it goes against the conservative institutions represented by traditional galleries and museums. She may be a modern art lover but with her wardrobe, she likes to look back. While she does like high street brands, she has a penchant for vintage; we love that she cuts back on the new, embracing old pieces and giving them extended value. Rather like Barbara Kruger and Cindy Sherman, the artists of her favourite decade, who culled and modified existing photographs to reveal consumerist ideologies. Afterall, modern looks are not all about bowing to trends and materialism. We wondered if she realised that through her self-curated style, she's her very own piece of conceptual art.
Photographer
Shop My Style
Simplicity is her motto. Kate is inspired by minimalism and essential lines, this is why COS is one of her favourite brands. This stylish Graphic Design and Communications student is originally from Taiwan but as of late you will find her around Granary Square in and out of school. She’s so busy finishing the year's final major project that she has no time for anything other than to focus on her work. We wouldn’t have guessed that this is Kate’s daily University attire, she looked so chic! When she’s not busy at school she loves to visit Shoreditch as she can’t get enough from the people and how creatively they dress. @kateyu1218
Photographer
Shop My Style
New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
Shop My Style
Zhaoling is a fan of Margaret Howell’s style, “it’s minimal and it has basic shapes.” And that’s precisely why she likes it. She added that the quality is so outstanding you can wear the clothes for long. We like that. Nothing worse than disposable clothing. Zhaoling knows a thing or two about the quality of clothes, as she is a textile designer from China. She recently moved to London to complete a Masters program at the Royal College of Art. She’s fascinated by the city and in particular the art scene. She spends her weekends visiting galleries and museums. The Tate Modern is her favourite by far! John Maeda once said; “Simplicity is about subtracting the obvious and adding the meaningful,” and we think Zhaoling is a perfect example of this kind of meaningful minimalism! @charchar.oo
Photographer
Shop My Style
We bumped into Chieko on Brick Lane; we loved her distinctive two-tone style. She told us that she is from Japan and she has lived in London for the last 12 years. When it comes to careers Chieko picks places to work with perks; she works as a Japanese interpreter for Vidal Sassoon hair academy, hence the fantastic haircut - which she gets for free. She also works in a vintage shop; the latter provides bargains on all of her vintage items! When she thinks of street style, legendary photographer Bill Cunningham comes to mind. He developed fashion photography into a form cultural anthropology. She explained that she loves the ‘real’ street style that Bill captured. Chieko believes you get a lot of inspiration not just from other people on the street but nature and your environment. She said that she finds beauty in imperfection, 'young people are all about their look and looking perfect like models, but that is entirely too contrived.' Of her style, she says she likes to play with colour, but she thinks it can depend on where you live because each different city evokes a different mood. Clearly, London does not say colour! We imagine that no matter where Chieko finds herself her style would be exceptional, even shoemaker Justin Deakin (those brogues) spoke of her as a style legend of Brick Lane. Praise indeed! @kadowakian
Photographer
Shop My Style
Zhaoling is a fan of Margaret Howell’s style, “it’s minimal and it has basic shapes.” And that’s precisely why she likes it. She added that the quality is so outstanding you can wear the clothes for long. We like that. Nothing worse than disposable clothing. Zhaoling knows a thing or two about the quality of clothes, as she is a textile designer from China. She recently moved to London to complete a Masters program at the Royal College of Art. She’s fascinated by the city and in particular the art scene. She spends her weekends visiting galleries and museums. The Tate Modern is her favourite by far! John Maeda once said; “Simplicity is about subtracting the obvious and adding the meaningful,” and we think Zhaoling is a perfect example of this kind of meaningful minimalism! @charchar.oo
Photographer
Shop My Style
Estreral is not a dedicated follower of fashion; she prefers to wear what she likes and develop a style that suits her regardless of fads. Today's look features 80's elements, from that vintage Gucci cross body bag and the shoes with their over-sized bows. She tells us it's her favourite decade in Chinese style. Originally from China, she was down in London for the day before travelling back to Leeds where she studies curation. She advised us to go to The White Cube Gallery, she likes it because the idea behind the space comes from Modernism and it goes against the conservative institutions represented by traditional galleries and museums. She may be a modern art lover but with her wardrobe, she likes to look back. While she does like high street brands, she has a penchant for vintage; we love that she cuts back on the new, embracing old pieces and giving them extended value. Rather like Barbara Kruger and Cindy Sherman, the artists of her favourite decade, who culled and modified existing photographs to reveal consumerist ideologies. Afterall, modern looks are not all about bowing to trends and materialism. We wondered if she realised that through her self-curated style, she's her very own piece of conceptual art.
Photographer
Shop My Style
Natalie was taking a break from charming Florence where she studies retail merchandising. She loves it there but feels it's a bit too small, especially when compared to London. However London, on the other hand, it's so vast that we don’t even know where it starts and where it ends. It takes a long time to really get to know it. But Natalie seemed to get the hang of the city very quickly. We caught her doing a street art exploratory of Shoreditch with camera in-hand. She describes her signature style as 'modern classic city style.' She often puts together monochromatic, neutral pieces as they are easy to mix and match especially when travelling with one small suitcase. Natalie is originally from Minneapolis, so she knows a thing or two about suitcases and travelling. @nkgunnink
Photographer
Shop My Style
New York's a shopper's paradise. We know that! But Sabrina actually gets to enjoy it and earn a living from it. She's a junior buyer for a teenage retail company in Montreal. She gets to visit the city about four times a year to shop for her job, lucky girl! She loves to watch all the fashionistas 'cat-walking' the streets of the city, perfect inspiration for a shopper. Her hobby and work are a fusion made to measure. We think Sabrina took Steve Jobs' quote quite seriously when she began her professional career: “The only way to do great work is to love what you do.” @sabrinadelaurentis
Photographer
Shop My Style
Emma is passionate about vintage especially her Grandmother’s hand me downs. This absolutely fabulous coat she’s wearing is one of those meaningful pieces that she showcases with such style and glamour. The act of handing down clothes reminds us of Issey Miyake’s famous line: “It is not recycling, it’s reuse!” Fabulous Emma was coming out from the well-known Parisienne bookstore 'L’écume de Pages' while we were right next door seeking for trendsetters. We immediately spotted and stopped her to discover a talented textile designer from Belgium with an amazing sense of style. @emmatwd
Photographer
Shop My Style
Giorgia has been shop-hopping down Brick Lane. She’s keen to start studying Socio-Economic Studies at University in London, but in the meantime she’s perfecting her English at a language school. We caught her coming out of Hot Futures, a new funky sunglasses shop and she seemed determined to continue shop-hopping around the neighbourhood. Perhaps she was already starting to evaluate the economic activity of the trendiest London area. Has it progressed? Is it regressing? We would love to learn the outcome of her analysis. If we judge by the number of people walking around, we’d exclaim out loud “this is progress” at least in an economic sense. Georgia thanks for making us think a bit more about the current economic activity of our favourite London Neighbourhood!
Photographer
Shop My Style
Here we have Soyoung and Lesley who met and bonded since the first day of school and now in their final year have become inseparable friends. “One loyal friend is worth ten thousand relatives,” said ancient Euripides and we agree! Nothing better than a dear friend, especially when they share tastes and passions. The two friends are completing their BA in Womenswear at CSM. They are currently creating their final collections. They confessed that they prefer to shop and collect fashionable garments rather than making them. They love London’s night scene, clubbing and flat parties. And now we can clearly see why they love collecting fashionable clothes.
Photographer
Shop My Style
Simplicity is her motto. Kate is inspired by minimalism and essential lines, this is why COS is one of her favourite brands. This stylish Graphic Design and Communications student is originally from Taiwan but as of late you will find her around Granary Square in and out of school. She’s so busy finishing the year's final major project that she has no time for anything other than to focus on her work. We wouldn’t have guessed that this is Kate’s daily University attire, she looked so chic! When she’s not busy at school she loves to visit Shoreditch as she can’t get enough from the people and how creatively they dress. @kateyu1218
Photographer
Shop My Style
In Porto things begin to happen when the sun starts to shine again after the short winter season. We met Diana coming out of her building with a garbage bag on one hand and her gorgeous bag on the other. She’s a unique site in Porto as she’s got great style and sunny personality. She’s an image consultant and stylist, we should have guessed :) We loved chatting with her about the weather but she was a bit busy and off to run some errands. Such a lucky find! @di_prettyexquisite
Photographer
Shop My Style