Advertising His Jacket
Marc was visiting his sister in New York when we found him in Soho. He left warm and sunny Sao Paulo to get into the middle of a huge glacial snow storm. However, he didn’t seem to mind the cold. He was on his way to buy ice cream at the Japanese market in St. Marks Place. He told us his most favourite flavour is green tea. It was so frigid in NY that we suggested he should be having hot tea instead, but he didn’t seem to listen. We suspect he had plenty of Brazilian sun energy stored in his body. Back in Sao Paulo, he works in advertising as an assistant director. He loves to swim, adores Fendi and likes wearing cool yet comfortable clothing. He was inside a fabulous denim jacket hand-made by his mother back in the 90s from towels, jeans and other materials. He told us his age by admitting to his jacket being as old as himself. Obrigado Marc! @marc_edenburg
Inma Varandela
Photographer
Cool Has No Price Tag
We popped into East End Prints on Brick Lane to buy a Mother’s Day card. It turns out they share a studio space with Thelma who is one half of the hat design duo Bernstock Speirs. Freshly back from Paris to show her latest collection, we couldn’t help but admire her personal style which she describes as 'tomboy.' Her style icon is currently Frances McDormand. Thelma loves her no-makeup, relaxed glamour as seen in the recent academy awards. She’s also a fan of the style of NY socialite C.Z. guest. Being a designer, Thelma loves experimentation with clothes and regularly customises her wardrobe, adding to her unique style. After meeting Thelma we were reminded that ‘Cool has no price-tag, it's something you just can’t buy’ @bernstockspeirs
Paul & Leigh
Photographer
Breaking The Rules
Pietri Baptiste is a charming Parisian who goes by the name of Kalev. He is a passionate writer and painter. He currently works at Maje in the beautiful district of Les Marais. He loves his current work but in the future he looks forward to devoting himself to his artistic pursuits. He is very experimental when choosing his clothes, which he mixes with women’s garments. He loves gender ambiguity in fashion, as we do! His look captured us, so street-chic and yet so carefree. Kalev doesn’t follow rules, he’s an iconoclastic dresser redefining codes. We love rebels! To complete the story here’s Kalev's cool site www.kalevdegaing.site
Cristobal 8a
Photographer

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