1. Who We Are And How To Contact Us

1.1. Traffique Limited is a company registered in England under company number 10250673 whose registered office is at 2c Quakers Lane, Haywards Heath, West Sussex, UK RH16 3QD (“Traffique”, "we", “us”).

1.2. Traffique operates the website (the “Site”).

1.3. The Site provides users with access to text, graphics, photographic images, data and links to external online retailers, social media platforms and other websites (the “Services”).

1.4. Access to and use of the Site and the Services shall be at all times strictly subject to the terms and conditions of use set out herein (these “Terms”).

1.5. These Terms (together with any further documents or policies expressly referred to herein) set out the legal terms and conditions on which we operate the Site and provide the Services. By using the Site, you (“you”) confirm that you accept and agree to be bound by the Terms in relation to your access to and use of the Site, the Services and any further content or External Materials (as defined in clause 10.2 below) provided to you through the Site. If you do not accept and agree to these Terms, you must not access or use the Site or the Services. We recommend that you print a copy of these Terms for your future reference. You are also responsible for ensuring that any persons who access the Site using your internet connection are aware of these Terms and that they comply with them.

1.6. A full list of the defined terms used in the Terms can be found at clause 12 below.

1.7. If you have any questions, complaints or suggestions in relation to the Site, the Services or these Terms, please email

2. Further Terms That May Apply To You

2.1. These Terms expressly refer to the following additional policies, which also apply to your use of the Site and the Services:

2.1.1. Our Privacy Policy []. See further under clause 5 below.

2.1.2. Our Cookie Policy [], which sets out information about the cookies on our site.

3. Changes To These Terms

3.1. We may amend these Terms from time to time. Every time you wish to use the Site and/or the Services, please check these Terms to ensure you fully understand those that apply at that time.

4. Changes To This Site

4.1. We fully reserve our right without limitation (and without liability to you or any third party) and without notice to develop, modify, add to, remove from, suspend, or discontinue temporarily or permanently the Site and/or the Services from time to time.

4.2. Further, we do not guarantee that the Site, the Services, or any further content (including the External Materials) on the Site, will always be available or be uninterrupted.

5. Personal Information

5.1. We will only use any personal information you provide to us in accordance with our Privacy Policy []

6. Intellectual Property

6.1. The Intellectual Property Rights in all software, text and visual content made available to you on this Site remains at all times the property of Traffique (and its licensors). Such rights are protected by copyright laws and treaties around the world. All rights are expressly reserved by Traffique (and its licensors).

6.2. If you suspect that any content on this Site may infringe any intellectual property rights that you own or control, please email

7. Linking To This Site

7.1. You may link to the Site’s home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

7.2. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

7.3. You must not establish a link to this Site in any website that is not owned by you.

7.4. This Site must not be framed on any other website, nor may you create a link to any part of our site other than the home page.

7.5. We reserve the right to withdraw linking permission without notice.

7.6. If you wish to link to or make any use of content on our Site other than that set out above, please contact

8. Use Of Site Content

8.1. You may store, display and print off one copy of any content supplied on the Site solely for your own personal use. You are not permitted to publish, manipulate, distribute or otherwise reproduce, in any format, any of the content or copies of the content supplied to you or which appears on this Site.

8.2. You must not modify the paper or digital copies you have printed off or downloaded (in accordance with clause 8.1 above) in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Further, our status and that of any identified contributors (including photographers and models) as the authors of content on this Site must always be acknowledged.

8.3. We offer access to this Site for domestic and private use only. You agree not to use this Site, the Services or any content or copies of the content provided via the Site in connection with any business or commercial enterprise without an express written licence to do so from us and/or our licensors (as appropriate).

8.4. We have no liability to you for any loss of profit, loss of business, business interruption or loss of business opportunity that you may suffer in relation to your use of this Site and/or the Services.

8.5. You may use the site for lawful purposes only. You may not use the Site and/or the Services:

8.5.1. in any way that breaches any applicable local, national or international law or regulation;

8.5.2. in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect; or

8.5.3. to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).

8.6. Any breach of this clause 8 will result in your right to use this Site ceasing automatically and with immediate effect and may result in legal action being taken against you.

9. Site Security And Misuse Of This Site

9.1. We do not guarantee that this Site and/or the Services will be secure or free from bugs or viruses.

9.2. You are responsible for configuring your information technology, computer programmes and platform to access our Site. You should use your own virus protection software. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or any other technologically harmful material that may infect your computer hardware, computer software, data or other property due to your use of this Site and/or the Services.

9.3. You must not misuse this Site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to this Site, the server on which this Site is stored or any server, computer or database connected to this Site. You must not attack this Site via a denial-of-service attack or a distributed denial-of service attack. By breaching this clause, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities fully (and will disclose your identity to them to the extent that we are able to do so). In the event of such a breach, your right to use this Site will cease immediately.

10. Disclaimer And Liability

10.1. The Site and the Services are provided for general information only and neither the Site nor the Services are intended to amount to advice on which you should rely. Although we make reasonable efforts to update the information on this Site, we make no representations, warranties or guarantees, whether express or implied, that the content on this Site is accurate, complete, up to date or error-free.

10.2. The Site and the Services contain links to and embed Content from third party websites, platforms and/or resources. You acknowledge and agree that Traffique does not control or endorse, and is not responsible for, any content, advertising, products, services or other materials on, transmitted from or available through such third party websites, platforms and/or resources (collectively "External Materials"), including without limitation the accessibility, accuracy, non-infringement, legality, decency, or any other aspect of the External Materials. Traffique provides access to the External Materials to you only as a convenience and it does not imply any endorsement or association with the operators of such External Materials. The use and access of such External Materials may be subject to different terms of use and privacy policies, which you are responsible for reviewing and complying with. You further acknowledge and agree that Traffique shall not be liable for any damage or loss caused by or resulting from the access to, use of or reliance on any External Materials.

10.3. The Site and the Services are provided to you free of charge. Unless expressly stated to the contrary and to the fullest extent permitted by law Traffique and its licensors, content providers and advertisers hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and shall not be liable for any loss or damages whatsoever, including (but in no way limited to) any direct, indirect, special, consequential, punitive or incidental damages, or damages for loss of use, profits, data or other intangibles, damage to goodwill or reputation, or the cost of procurement of substitute goods and services, arising out of or related to the use, inability to use, performance or failures of this Site, the Services and any related materials or content (including but not limited to the External Materials), irrespective of whether such loss or damages were foreseeable or arise in contract, tort (including negligence), equity, restitution, by statute, at common law or otherwise. This does not affect Traffique's liability for death or personal injury arising from its negligence, nor for fraud or fraudulent misrepresentation or any other liability which may not be excluded or limited by law.

10.4. In the unlikely event that the Site and/or the Services damage a device or any digital content belonging to you and strictly to the extent that the damage is directly attributable to our failure to use reasonable care and skill in operating the Site or providing the Services, you may be entitled to require us to repair the damage (or to compensate you for any irreparable damage). If you feel this may be the case, please write to us clearly setting out the circumstances using the address provided in clause 1.1 or the email address in clause 1.7 above.

11. Legal Disputes

11.1. We would rather attempt to resolve any dispute with you through good faith discussions before resorting to legal proceedings. Therefore, if you have any issue or complaint in relation to the Site, the Services or these Terms please write to us using address in clause 1.1 or the email address in clause 1.7.

11.2. These Terms are governed by the laws of England and Wales. This means that any dispute or claim arising out of or in connection with these Terms will be governed by the laws of England and Wales. You and we both agree that the courts of England and Wales will have exclusive jurisdiction.

12. Glossary

12.1. The following definitions can be found in the relevant paragraphs, or as set out below:

Traffique”, “we”, “us”: see clause 1.1;

External Materials”: see clause 10.2;

Intellectual Property Rights”: means patents, utility models, rights to inventions, copyright and neighbouring and related rights, moral rights, trade marks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, rights in computer software, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets) and all other intellectual property rights including all rights in the graphic, photographic and textual content on the Site, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.

Services”: see clause 1.3;

Terms”: see clause 1.4; and

you”: see clause 1.5.


(Last Modified - 12 April 2018)

Your Personal Information

This privacy policy explains how we collect and process your personal data. Personal data, or personal information, means any information about an individual from which that person can be identified. This includes information that you share with us, what we learn from you when you use our services and the choices you make about the marketing you want us to send to you. This policy explains how we do this, what your rights are and how the law protects you.

We do not knowingly collect data relating to children.

Changes To Data Protection Law

The law in relation to data protection is changing on 25 May 2018 when the General Data Protection Regulation comes into force in the United Kingdom and across Europe.

This privacy policy tells you about most of your rights under the new law, but we may need to update it again before 25 May 2018.

There may also be further changes which we will be required to make to this privacy policy after 25 May 2018 – we will notify you every time we make a change to this policy. We may need to ask you to agree to the changes, or refresh your consent to us using your personal information in accordance with this policy.

1. Who We Are And How You Can Contact Us

We are Traffique Limited. Our registered office is at 2c Quakers Lane, Haywards Heath, West Sussex, RH16 3QD.

You can contact us by email at or by writing to us at our registered office, as above.

Our representative for all queries in relation to this policy and your data protection rights is Alain Teale.

When we refer to our website, we mean our website at

2. Where We Collect Your Personal Information From

Data you give to us:

You may provide us with personal information about you in the following ways:

a) during ‘street interviews’ conducted by a Traffique photographer (in the event that you have signed our street model waiver (the “Talent Release Form”);

b) when you provide or update your details in relation to your role as a photographer for Traffique;

c) when you sign up to our mailing list;

d) when you talk to us on the phone;

e) when you use our website (or mobile or portable device application);

f) in emails or letters to us;

g) if you take part in our competitions or promotions;

h) when you give us feedback;

i) when we enter into a contract or other commercial arrangement with you.

Data we collect when you use our services:

When you use our website services we may collect profile and usage data, including data we gather from the devices you use to connect to those services such as computers and mobile phones, using cookies (please see our separate cookies policy [here]) and other internet tracking software.

Data from third parties we work with:

We may receive personal information from third parties, including:

a) data from the social media platforms on which we have a presence;

b) data from our affiliate marketing partners including (as updated from time to time) Awin, VigLink, Rakuten and others (relating to your use of the links on our website and your related activity on third party sites such as those of the third party retailers);

c) data from the third party retailers themselves.

3. Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity data – name, username, marital status, title, date of birth and gender

Contact data – email address or telephone numbers

Transaction data – details about transactions entered into by you with third party retailers after following a link to their product displayed on our website

Technical data - internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website

Profile data - links used by you, your interests, preferences, feedback and survey responses (this will also include your username and password should we choose to offer (and should you choose to accept) the option for our website and mobile or other portable device application users to set up a personal account with us)

Usage data – information about how you use our website, products and services

Marketing and communications data – your preferences in receiving marketing from us and our third parties and your communication preferences

Financial Data - (if you are a photographer for Traffique or have entered into another commercial arrangement with us) bank account details

We may also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature or using a particular link. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

Save to the extent that you volunteer such information during an interview or photo session with one of our photographers, we do not collect any special categories of personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Subject always to your rights as summarised in paragraph 12 of this policy, to the extent that you do provide such information to us, you (i) provide us with explicit consent to the processing of those personal data for the purposes specified to you in the Talent Release Form, and (ii) acknowledge and agree that any processing of such data by us will amount to processing of personal data which are manifestly made public by you. We do not collect any information about criminal convictions and offences.

4. How We Use Your Personal Information

Your privacy is protected by law.

We are only allowed to use personal information about you if we have a legal basis to do so, and we are required to tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information.

In some circumstances we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have set that out in the table below.

What personal information we collect

What we use your personal information for

Our legal grounds for processing

Our legitimate interests (if applicable)

(a) Identity

(b) Contact

(c) Profile

(d) Special Categories

This is the information you provide to us during ‘street interviews’ (and/or volunteered via other means, for example follow up emails).

To create content for our website, mobile or portable device applications, social networking pages; to licence this content to other selected third party publishers as authorised by us from time to time; and to include your data within an up-to-date database of the data featured on and collected in connection with our website and mobile or portable device applications.

Express consent - given at the time interview takes place and/or photograph taken (and/or subsequently, as appropriate/necessary in the circumstances).

As the basis of our business, this is also necessary for our legitimate interests.

(a) Identity

(b) Contact

(c) Financial Data

To perform a contract with you and be able to make/receive payments to/from you (if you are a photographer or if we have entered into another commercial arrangement with you)

Performance of a contract with you.

(a) Identity

(b) Contact

To set up and maintain your account/profile with us.

Performance of a contract with you.

(a) Identity

(b) Contact

(c) Profile

To manage our relationship with you, including notifying you about changes to our terms or privacy and cookie policies.

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(a) Identity

(b) Contact

To manage and communicate with our mailing list subscribers.

Performance of a contract with you.

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

To enable you to partake in a prize draw, competition or to complete a survey.

Performance of a contract with you.

To study how customers use our products/services, to develop them and grow our business

(a) Identity

(b) Contact

(c) Technical

To administer and protect our business and our website

Necessary to comply with a legal obligation

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the website content and any advertising we serve to you

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

(a) Technical

(b) Usage

To use data analytics to improve our website, products / services, marketing, customer relationships and experiences

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

To make suggestions and recommendations to you about goods or services that may be of interest to you.

Necessary for our legitimate interests (to develop our products/services and grow our business)

5. Who We Share Your Personal Information With

We may share your personal information with any of the following organisations, for the purposes of providing services which you have requested from us or consented to receiving from us:

a) agents and advisers that we use;

b) companies that we have a joint venture agreement with;

c) our affiliate marketing partner, currently Awin (or such other marketing partner as appointed by us from time to time), in order to receive commission on goods you purchase after viewing them on our website;

d) third party technical partners that provide services for the website and our other online platforms;

e) third party publishers (with whom we will share only the content made public on our website, for the purposes of promoting our services and sharing examples of street fashion from cities around the world),

((a) to (e) taken together, the “Service Providers”)

You can find details of how the Service Providers use your personal information by looking at their privacy policies, all of which should be available on the relevant websites, or on request.

We require all organisations who we share your data with to respect the security of your personal data and to treat it in accordance with the law. We do not allow any of the Service Providers to process your personal data for their own purposes (without obtaining your consent) and, more generally, we only permit third parties to process your personal data in accordance with our instructions and this policy.

6. Failing To Provide Personal Data

Should we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, or you request that we stop using your personal data, or otherwise withdraw your consent, we may not be able to perform the contract we have or are trying to enter into with you (for example, to feature you on our website or provide you other requested services). We will notify you if this is the case at the time.

7. Third Party Links

Our website includes links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice or policy of every website you visit.

8. Transferring Your Personal Information Outside The Eea

The EEA is the European Economic Area, which consists of the EU Members States, Iceland, Liechtenstein and Norway. If we transfer your personal information outside the EEA we have to tell you.

Many of the third party retailers linked to on our website (and some of the Service Providers) are based outside the EEA so their processing of your personal data may involve a transfer of data outside the EEA.

Whenever we transfer your personal data outside of the EEA, we ensure a similar degree of protection is offered to it by ensuring at least one of the following safeguards is implemented:

a) we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission;

b) where Service Providers are based outside the EEA, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe; and

c) where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data outside of the EEA.

9. Data Security

We have in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, Service Providers and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (including the Information Commissioner’s Office (“ICO”)) of a breach where we are legally required to do so.

10. How Long Do We Keep Your Personal Information

If you have provided information to us (during an interview with one of our photographers, as part of a contract, or otherwise) for the purpose of creating content to be featured on our website, we may keep (and may use) your personal information until you withdraw your consent or otherwise exercise your rights as summarised in paragraph 12 of this policy.

Otherwise, we may keep your personal information for as long as you are a user of our website services (which shall include regular browsing of our website and/or having created (and not cancelled) a personal account on the website once such functionality has been made available). Please refer to our cookie policy [here] for further information on when our cookies expire.

After you stop being a user of the website, because you have stopped regularly using our services we may keep your personal information for up to 3 years for any of the following reasons:

a) to respond to any questions or complaints from you;

b) to maintain our records; or

c) to comply with laws applicable to us.

11. Marketing

We may use your personal information to tell you about relevant goods or services and any upcoming offers.

We can only use your personal information to send you marketing messages if we have either your consent or a legitimate interest to do so.

You can ask us to stop sending you marketing messages at any time – you just need to contact us, or use the opt-out links on any marketing message sent to you.

We will get your express opt-in consent before we share your personal data with any company for direct marketing purposes. You can ask a third party company to stop sending you marketing messages at any time, by adjusting your marketing preferences in relation to that company or by using the opt-out links on any marketing message sent to you.

For the avoidance of doubt, in the event that you opt out of receiving marketing messages, this will not affect our use of the personal data volunteered to us during interviews or otherwise in connection with the creation of website content (including photographer’s data), or information provided to us as a result of using our services or entering into any other commercial arrangement between you and us.

12. Your Rights

You have certain rights which are set out in the law relating to your personal information. The most important rights are set out below.

Getting a copy of the information we hold

You can ask us for a copy of the personal information which we hold about you, by writing to us at This is known as a data subject access request.

You will not have to pay a fee to access your personal data unless we believe that your request is clearly unfounded, repetitive or excessive. In such circumstances we can charge a reasonable fee or refuse to comply with your request.

We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month and in that case we will notify you and keep you updated.

Telling us if information we hold is incorrect

You have the right to question any information we hold about you that you think is wrong or incomplete. Please contact us at if you want to do this and we will take reasonable steps to check its accuracy and, if necessary, correct it.

Telling us if you want us to stop using your personal information

You have the right to:

a) object to our use of your personal information (known as the right to object); or

b) ask us to delete the personal information (known as the right to erasure); or

c) request the restriction of processing; or

d) ask us to stop using it if there is no need for us to use it (known as the right to be forgotten).

There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights. Please contact us at if you want us to stop using your personal information.

Withdrawing consent

You can withdraw your consent to us using your personal information at any time. Please contact us at if you want to withdraw your consent. If you withdraw your consent, we may not be able to provide you with certain products or services or (where applicable) feature you on our website.

Request a transfer of data

You may ask us to transfer your personal information to a third party. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

13. Making A Complaint

Please let us know if you are unhappy with how we have used your personal information by contacting us at .

You also have a right to complain to the Information Commissioner’s Office. You can find their contact details at We would be grateful for the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


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A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer provided you agree.

During your use of our website, we may use the following cookies:

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Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or part of our site. Further, cookies, including those which have already been set, can be deleted from your hard drive.

Except for essential cookies, our cookies will expire after 30 days.